September 11th, 2003
FCUK
Teen fragrance’s titillating PR push could create a stink
The marketers for new teen fragrances FCUK Him and FCUK Her are hoping provocative advertising playing off the company name can stir up controversy and sales for the fragrance now rolling into stores.
http://www.usatoday.com/money/advertising/2003-09-10-fragrance_x.htm