December 17th, 2003
Atkins Booz
What’s better than low carbs, Smirnoff asks? No carbs
Spirits marketers have already put the squeeze on beermakers this year by stealing market share — volume is up 2.4% vs. 1% for beers. Now, Diageo’s Smirnoff, the world’s top-selling premium vodka, is looking to extend that momentum by riding the Atkins low-carb diet craze.