Skipping Ads

Well… Duh!

TV advertisers are facing a potential disaster as more consumers buy digital video recorders (DVRs), according to a new study, since about 90 percent of current users fast-forward through ads.

Ninety pct of DVR users skip TV ads – new study

On a side note, my MythTV box now has four tuners in it… and whats amazing about it isn’t the fact that I just popped them in and 10 mins later it was working, but the fact that all the tuners are already recording stuff at the same time!