June 21st, 2006
Halo Car
What is a Halo car?
Solstice is, in auto-industry speak, a “halo car.”
It’s one of those rare models that can draw a halo around a brand, bringing into showrooms potential buyers who, ultimately, may drive off in a totally different vehicle from the same nameplate.
Halo cars are hot and sexy. They generate buzz even before they go on sale. They often pack a wallop under the hood. They may echo hallowed automotive names or conjure up happier days.
See more Halo Cars here.