November 25th, 2003
ipodsdirtysecret.com
This is too too funny.
Frustrated that Apple wants to charge him $255 to replace the dead battery in his 18-month old iPod, one guy has decided to strike back with a guerrilla marketing campaign of his own — he’s been stencilling the words “iPods Unreplaceable Battery Lasts Only 18 Months” on Apple ads all over his town. Check out this video chronicling his efforts.
Watch [Via BoingBoing]
(Thanks Dirk)
UPDATE:
Battery Service: $99.00 USD: labor, parts, and a 90-day guarantee on materials and workmanship, plus $6.95 shipping. $105.95 USD total.