The Rigged-Up Net

BudNet Tracks Your Suds

“CNN is carrying a story about Budweiser’s national internal sales tracking network called BudNET. It allows Anheuser-Busch to instantly track sales across the country, and ‘If Anheuser-Busch loses shelf space in a store in Clarksville, Tennessee, they know it right away.’ It brings up some interesting privacy issues, because according to the article ‘The last time you bought a six-pack of Bud Light at the Piggly Wiggly, Anheuser servers most likely recorded what you paid, when that beer was brewed, whether you purchased it warm or chilled, and whether you could have gotten a better deal down the street.’ Frankly, I don’t want Budweiser knowing when I choose to buy their beer versus another brands.”